Over a year ago, Samantha Josephson unknowingly got into the wrong Uber car in Columbia, South Carolina. Fourteen hours later, the 21-year-old was found dead in a wooded area 90 miles away. To promote ride safety among college students and reduce the risk of others being harmed, Uber has partnered with The #WHATSMYNAME Foundation.
According to CNET, The #WHATSMYNAME Foundation was created by Josephson’s parents in order to raise awareness and collaborate with Uber to promote safety. The Foundation has already made significant progress in its public education efforts—which includes encouraging riders to ask drivers “what’s my name” before getting into a vehicle. It’s partnered with colleges, businesses, and municipalities all over the United States to create rideshare safety zones, which they refer to as SAMI.