Over a year ago, Samantha Josephson unknowingly got into the wrong Uber car in Columbia, South Carolina. Fourteen hours later, the 21-year-old was found dead in a wooded area 90 miles away. To promote ride safety among college students and reduce the risk of others being harmed, Uber has partnered with The #WHATSMYNAME Foundation.

According to CNET, The #WHATSMYNAME Foundation was created by Josephson’s parents in order to raise awareness and collaborate with Uber to promote safety. The Foundation has already made significant progress in its public education efforts—which includes encouraging riders to ask drivers “what’s my name” before getting into a vehicle. It’s partnered with colleges, businesses, and municipalities all over the United States to create rideshare safety zones, which they refer to as SAMI.

On May 14, OSHA issued a short guidance document for the rideshare and car service industry. While many rideshare drivers, taxi operators, and car service workers are not covered under OSHA’s jurisdiction because of their independent contractor status, the Occupation Safety and Health Administration is asking applicable individuals to consider its suggestions as good practices.

In recent years, there has been an uptick in kidnapping and sexual assault cases involving rideshare passengers. According to an Uber report from 2019, 3,045 sexual assaults were reported that year—and that’s only the reported cases the company was made aware of. It’s likely that number is significantly higher, as some assaulted rideshare victims may not have reported their experience. Rideshare companies have implemented a number of safety measures to reduce risk, but vulnerable riders are likely to still experience some anxiety or fear.

TikTok, a free social media app that lets you watch, create, and share videos, has users who are creating fake phone calls to help rideshare passengers feel safe if they have to ride in an Uber or Lyft alone.  The TikTok videos mimic phone calls for riders to play when they get into the car. The videos are often timed to sound as if the user is on speakerphone with their friend or family member.

According to a study released by Safe-D, there’s confusion regarding the transportation of young children in rideshare vehicles. Because child safety seat laws vary widely by state, parents and rideshare drivers are often unaware of the policy for safely transporting passengers under the age of five.

Safe-D, which was a collaboration between Texas A&M Transportation Institute, San Diego State University, and the Virginia Tech Transportation Institute, conducted a nation-wide survey and a 50-state review of laws and examined focus groups with rideshare drivers in Dallas, Houston, and College Station.

Earlier this year, Uber launched a new safety feature to allow riders to make sure they’re getting in the correct vehicle when they order a ride through the app. Now, a four-digit PIN verification is sent to the rider prior to the driver’s arrival. The two parties have to confirm the code through the app to know for sure they’re in the right place.