Spin and Google have announced a global integration that will allow Google Maps users to find and rent Spin electric scooters.
Beginning on August 22, 2021, anyone who uses Google Maps will be able to see nearby Spin e-scooters and e-bikes in real-time. This includes how long it will take to walk to the vehicle, how charged it is, and the rider’s expected arrival time.
Once the rider arrives at the scooter, Google Maps will redirect them to Spin’s app, where they can pay for the vehicle, unlock it, and ride it. The Google Maps integration will help Spin compete better with its rivals. Ford acquired Spin for $100 million in 2018 and has since expanded to multiple cities in the United States and Europe.
According to Spin CEO Ben Bear, Google Maps users will be able to see Spin availability in 84 cities, campuses, and towns in North American and Europe: “Our goal is really to make it just as convenient or even more convenient to get around with alternative transit, bikes, buses, scooters, public transportation, as it is to get around with the car. And until you’re able to do that, you’re not going to really drive the mode shift that we’re all focused on in the micromobility industry.”
Spin is just the latest e-scooter company to integrate its product with Google Maps. Users have been able to find and rent Lime’s e-scooters since 2019.
Ford CEO Jim Farley also commented on the integration: “I’m excited about all we’ve accomplished under the leadership of Derrick, Jaizhuang, and Euwyn to advance micromobility solutions in our cities and as a capability for Ford. They’ve built a terrific business, and we look forward to continued progress under Ben, who is strongly positioned to grow Spin and give more people the freedom to move and pursue their dreams.
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