In an effort to expand its service in Denver, Lyft has launched a car rental service. While the pilot launched in California late last year, the company recently expanded to other cities across the country. The rental services reached Denver in September.
Customers can rent vehicles through their current Lyft app. When doing so, they’ll be connected with the partnering car rental company SIXT. SIXT, a German rental car company founded in Munich, started out as one of the first and most influential international car rental companies. They are located in over 105 countries, with branches in over 2,200 locations. Most of their rentals are locations as airports, train stations, cruise ports, and hotels.
In an interview the with The Denver Post, Henry Imber, head of Lyft rentals, stated the following: “We’re on a mission to make it easier for people to get around without owning a personal car, and a nationwide rental car offering is an integral part of our transportation vision. Whether going across the city or across the state, renters have a seamless ay to reserve their next rental. Unlike other rental car companies, they will select the exact vehicle they want prior to pickup. When they arrive they will have a fast pickup, this means no paperwork and no long lines.”
According to a city spokesperson, it’s unclear at this time if any other ridesharing companies will attempt to launch similar rental programs in Denver. Because the programs offer their services online and operate privately, the city is not involved in the process.
While there is hope that Denver will benefit from the car rental service in the way of reducing congestion, it’s possible the plan could backfire if the new venture removes riders from buses and trains.
This is not the only rideshare industry update for the Denver area. In August, the Denver City Council approved a second year-long pilot program where people flying into Denver International Airport and more easily rent a car from those living in Denver looking to earn supplemental cash by renting their vehicles out. Avail and Turo are the two companies participating in the pilot program.
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