In an effort to mitigate the spread of COVID-19, Uber implement their “No Mask. No Ride.” policy in May. Riders, drivers, and delivery people were required to wear a mask when using or providing Uber services. Even with the policy in place, some of chosen not to abide by the policy. As a result, the company has banned more than 1,250 riders for failed compliance. Now, the company is taking further action to enforce its mask policy.
According to an Uber blog post from August 24, riders will now be required to use the Mask Verification tool that was previously rolled out for drivers. Mask Verification prompts users to take a photo of themselves before they can begin riding, driving, or delivering.
In the company post, accountability was discussed: “Accountability is a 2-way street. Since the beginning of this pandemic, while we’ve focused on building technology and implementing policies that highlight shared accountability and mutual respect, you’ve been doing so much to help keep your communities safe.”
In regards to enforcement, any rider reported for not wearing a mask will be required to take a selfie with their mask on before they can request their next trip. In the event the rider continues to violate the mask policy, they’ll risk being blocked from the Uber app.
According to Uber, since implementing its mask policy, riders who violated the policy received multiple warnings and educational materials in an effort to get them to comply. For those that failed to wear a mask after the warnings and information, they have been removed from the platform.
According to Uber, drivers, riders, and delivery persons need to remember the following:
- Drivers can leave “no face cover or mask” feedback when rating a rider with fewer than five stars.
- If a rider isn’t wearing a mask, the driver as the right to cancel the trip and select “no face cover or mask” as the reason.
- Riders who are reported for not wearing a mask will have to verify their mask before their next trip.
In addition to the extended mask verification policy, Uber is continuing to provide masks, wipes, and sanitizers to drivers and delivery people around the work. Drivers can request supplies through the app menu and can have them shipped to their homes or be available for pickup at a Greenlight Hub.
For the latest info on how the COVID-19 pandemic is impacting the rideshare industry, click here to visit the Rideshare Law Group blog.