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Uber Rolls Out New Driver Verification PIN Feature

Published on Feb 7, 2020 at 6:49 am in Rideshare Safety.

Earlier this year, Uber launched a new safety feature to allow riders to make sure they’re getting in the correct vehicle when they order a ride through the app. Now, a four-digit PIN verification is sent to the rider prior to the driver’s arrival. The two parties have to confirm the code through the app to know for sure they’re in the right place.

This new feature comes after a number of incidents in past years regarding riders getting into vehicles they thought were their Uber, but were not. For example, in April 2018 a woman in Las Vegas was robbed by a driver claiming to be her ride. In March 2019 in South Carolina, a young woman was killed after she got into a car, thinking it was the Uber she ordered. Only a few months later in June, two women, again in South Carolina, mistakenly got into a car they believed was an Uber. One of the women called 911 once they discovered the driver was taking them somewhere else, and the driver let them out of the vehicle on a dirt road.

To ensure a driver is picking up the right passenger and the passenger is getting into the right car, a four-digit PIN can now be sent to the rider to present to their driver before starting the trip. This feature is optional and will only work if riders opt-in. This is done through the Uber app, in the settings, through “Verify Your Ride.” Once this feature is activated, a trip can’t start until the driver has entered the correct code, as given by the passenger.

Riders have the option of enabling this feature for every trip, or only between the hours of 9 p.m. to 6 a.m. According to Uber, “We are constantly working and innovating to provide riders and drivers with the tools they need to help ensure a safe and reliable experience. This new feature will provide peace of mind that you are getting into the right vehicle.”

While this new safety PIN feature may reduce instances of riders getting into illegitimate Ubers, it won’t stop drivers from acting negligently on the road. When an Uber driver speeds, is distracted or fatigued, or blatantly disregards the rules of the road, they’re putting their passengers and others on the road at risk. If you’ve been injured in a crash involving an Uber driver, our attorneys can determine if negligence played a factor and if there are grounds for a personal injury claim. Reach out to learn more about your legal rights and options.